Taiwan’s original brand “PICONO” combines the Spanish words pico and novedad, reflecting a balance between innovation and distinctive design. Our designers apply unique thinking and craft to create simple, stylish watches with substance—so a timepiece is more than a way to tell time; it is part of how you live.
PICONO hopes to inspire change through small details. We stand for “affordable fashion, high-quality enjoyment,” so well-made, good-looking watches are not only for luxury price points—they can be for everyone.
Every PICONO watch is finished by experienced craftspeople and must pass 72 hours of strict quality testing before it reaches you.
Start with the watch on your wrist, and let it be part of how you shape everyday life.
What we stand for
- We prioritize Japanese movements and genuine Japanese batteries.
- Dials and hands use non-radioactive luminous material that helps you read the time in low light and meets EU RoHS standards. Development, design, manufacturing, and assembly are completed by our watchmakers.
- With 30 years of watchmaking design experience, PICONO pairs quality with service—core to every purchase. We refine each step of the process and focus on distinctive style and finishing.
- PICONO dials use a unique layered construction instead of a single flat dial. We etch 99% pure copper with precision down to 0.02 mm—simple in concept, demanding in execution—and we pursue that precision in every piece.
